Material Goods
Material Goods, an ecommerce shop for quilters and sewists, wanted to carve out a distinct space in the craft and hobby market. With a focus on intentional living and artisan-quality goods, the brand needed a digital presence that would capture its philosophy while driving online sales.
From the ground up, we developed a brand identity and digital ecosystem that reflected the shop’s core values of slow stitching and slow living.
Created a cohesive brand identity rooted in intentional making and artisan craftsmanship.
Designed and built a modern ecommerce website that balanced storytelling with seamless shopping functionality.
Developed organic and paid social media strategies to engage the quilting and sewing community.
Produced product photography that showcased fabric, notions, and artisan goods in a warm, editorial style.
Built reporting and analytics systems to track ecommerce performance, customer engagement, and ad ROI.
Launched a tradeshow marketing strategy that reinforced the brand identity and established Material Goods as a new voice in the quilting industry.
