At Wellcraft Creative, we believe the best marketing feels intentional, cohesive, and true to who you are. We specialize in artisan marketing for modern brands—built with skill, told with heart—and we partner with businesses to bring their stories to life through strategy, design, and content.

Our work is rooted in a blend of big-picture thinking and hands-on execution. We take the time to understand your brand, your goals, and your audience, then create tailored strategies that connect the dots between messaging, visuals, and reach. From brand audits and refreshes to go-to-market launches, email marketing, social media campaigns, website strategy, and original content creation, we ensure every piece works together seamlessly.

With experience spanning hospitality, restaurants, hotels, craft and hobby, higher education, and nonprofits, we know how to adapt and create for a wide range of industries. We’ve guided local startups through product launches, elevated established brands to new levels of visibility, and helped creative businesses articulate their value with clarity and confidence.

Wellcraft is led by Riane Menardi Morrison, a seasoned marketing strategist and creative director with over a decade of experience shaping brands across industries. Riane’s background in brand development, communications strategy, and multi-platform content informs everything we do—and ensures that each project blends creativity with practical know-how.

Whether you’re refreshing your brand, launching something new, or simply ready to show up more clearly and confidently, Wellcraft is here to help you tell your story—and tell it well.